Can't Wait to Bring a New Idea to Market? How Does zeczec Make Dreams Come True?
"I have an idea, and maybe if it becomes real it could change the world. I want to make people's lives better and more efficient. I think your idea is amazing, and I want to help more people find out about it."
zeczec helps creative project teams bring novel ideas in front of the public, and gives people who resonate with a specific project a way to support it, so everyone can help realize the dream together. Total backer visits have now reached nearly 1.1 million, the highest amount ever raised by a single project is close to NT$70 million, and zeczec is one of Taiwan's leading crowdfunding platforms.
Committed to bringing the public projects worth marveling at, how does zeczec effectively help project teams run market research, launch a crowdfunding campaign, and realize their proposal?
zeczec: making wonderful things happen
Before SurveyCake
Q: What was your original survey method?
We used to run surveys with Typeform or Google Forms, but Typeform's interface is entirely in English, which isn't very friendly for Taiwanese users. SurveyCake, on the other hand, is a Taiwanese startup that fully supports a Chinese-language interface, with documentation and customer support also provided in Chinese, making it a great tool to recommend to project teams.
"SurveyCake, a Taiwanese startup, fits the habits of Chinese-speaking users, with a fully Chinese interface, support team, and help articles."
Q: Why did you choose SurveyCake?
Being able to embed Facebook Pixel in a survey is very important. Many project teams need to use that data to run Facebook ads targeting people who already filled out the survey. SurveyCake not only supports embedding Facebook Pixel in a survey, but crucially, it also has a free trial period.
Many project teams take a wait-and-see attitude when running survey research for the first time. If we recommend a tool and they're asked to pay before they can even picture the results, that's a real obstacle for us as a consultant. Because SurveyCake lets teams enjoy Facebook Pixel even during the trial, we can recommend surveys to project teams much faster as they prepare and warm up their crowdfunding campaign.
"Embedding Facebook Pixel in a survey to help project teams run ads effectively is very important."
After SurveyCake
Q: What scale of audience does SurveyCake reach each year?
Because survey data belongs to each individual project team, I don't have detailed figures on hand. But since adopting SurveyCake, zeczec itself has grown substantially, and I think SurveyCake deserves real credit for that.
Q: Beyond crowdfunding market research, what other survey applications do you use?
We run events for project teams, and that's when we use surveys for event registration or feedback, asking teams about their experience after running a crowdfunding campaign.
Q: What costs has SurveyCake saved zeczec?
SurveyCake's product is very complete. As a crowdfunding platform, we're mainly providing consulting service to project teams, so a complete product actually saves us a lot of the cost of educating them.
When we suggest that a project team use SurveyCake, we often don't need to explain much. It's basically intuitive to use, and the official help documentation is clear too. The better the product is built, the less time we need to spend teaching teams how to use it.
Share Charts is also very convenient for us. We don't need direct access to a team's dashboard, their account credentials, or any personal data at all. They can directly share the survey results with us, letting us quickly understand the team's current status, do product analysis and audience profiling for them, and give advice, saving us a huge amount of back-and-forth communication time.
The data reports in the dashboard are also very visual. When a team runs early marketing promotion, zeczec can quickly analyze data through the visual reports and give the team a direction.
"SurveyCake's features are fully developed, reducing education costs. Sharing survey results is easy, and communication is more time-efficient."
A Word for SurveyCake
Q: What is SurveyCake's most practical feature?
For data tracking, embedding Facebook Pixel in a survey is important, since many project teams need survey data to run Facebook ads further down the line.
For marketing traffic, the thank-you page redirect is very helpful, letting respondents be guided to a designated event page right after finishing the survey.
For survey design, SurveyCake offers advanced logic features like skip logic. For a project with a strong narrative, this means it doesn't feel like a plain survey; the logic can read more like a storybook.
The preview feature after designing a survey lets you see exactly how it displays on desktop and mobile, so any layout issue can be fixed right away.
Q: What do you like most about SurveyCake?
Mostly the design style. I really like that SurveyCake offers multiple preset survey color themes that apply with a lot of polish. Sometimes users have questionable taste, so if everything were fully open to custom colors, it could turn out badly. I hope SurveyCake offers even more color options in the future.
For survey content, there's an editor that lets us adjust font and color ourselves, so it doesn't feel as rigid as Google Forms, and we can vary the style to create our own character.
Using SurveyCake to Build Precise, Effective Market Research
Our thanks to zeczec for taking the time to share their experience and candid feedback, helping us understand the platform's current strengths and weaknesses so we can deliver a better survey service. As a success story for crowdfunding platforms, it also shows peers how to use surveys for feedback collection and effectively raise response rates.
To learn more about diverse survey applications, or if you are interested in SurveyCake ENTERPRISE, contact us. Fill out the Enterprise trial form and a specialist will reach out to understand your organization's needs and ideas.
