Finding Insight in Massive Data, Sharing Valuable Content with the Public
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Womany is an advocacy media community founded in Taiwan in 2011, with over a hundred million cumulative site visits. Guided by the core belief of starting from gender issues to change the reality of women's lives across Asia, it has driven meaningful change in Taiwan's internet ecosystem. Womany founder and CEO Chang Wei-hsuan was invited by the US State Department in 2018 to participate in the International Visitor Leadership Program (IVLP), becoming the first Taiwanese women's media outlet invited to the program.
Womany serves as a mentor to women's minds, with a mission to accompany and support their self-growth, aiming to educate, inspire, and make an impact on the advancement of gender rights worldwide.
Committed to valuing and encouraging conversation about gender, how does Womany create trustworthy, thematic content for the public?
Before SurveyCake
Q: What was your original survey method?
We come from a digital media background, so our surveys have always been primarily online. Services we used previously include Google Forms, SurveyMonkey, and Typeform.
SurveyMonkey and Typeform's interfaces are primarily in English, so our team's learning curve was longer. Whether free or paid, both were lacking in data analysis, for example limiting how many surveys could be created or responses collected per month. Womany regularly needs a large volume of surveys, so the services we used previously felt restrictive to us.
Google Forms' interface and presentation were fairly basic. We wanted our surveys to create an engaging, interactive response process with respondents, rather than looking like a stack of forms to fill out, so Google Forms couldn't meet our need for interaction with respondents.
"SurveyCake, a Taiwanese startup, supports a Chinese interface that fits the habits of Chinese-speaking users, and members enjoy unlimited surveys and responses free for life."
Q: Why did you choose SurveyCake?
We first noticed many brands and in-person events using SurveyCake, so we compared plans and talked with the sales team.
SurveyCake removed the obstacles we ran into with Google Forms, SurveyMonkey, and Typeform, such as limited data analysis and caps on surveys and responses, while bringing together what we wanted, an attractive and smooth response experience, so we chose SurveyCake as our survey tool.
"SurveyCake removes limits on survey and response volume, while offering a more attractive, smoother response experience."
After SurveyCake
Q: What data volume do you collect per campaign?
When we want to deeply understand a specific topic, we set a target of collecting at least 1,000 responses. A professional survey result needs to have reliability and validity, and a sample of 1,000 responses carries real reference value. Since SurveyCake has no cap on surveys or responses, we don't face much cost pressure, giving us peace of mind when running a topic survey.
Every year Womany runs regular large-scale flagship campaigns, such as International Women's Day on March 8, Self-Love Day on May 25, and a year-end review, and along the way we also partner with different brands to launch new content.
Q: How do you design and promote your reader profile survey?
We place great importance on the readers who follow Womany over the long term, so we run reader feedback surveys asking what they think about the Womany platform, such as what content they want to see, what they enjoy, and what topics they'd like in the future, using both qualitative and quantitative surveys to understand our readers.
To understand readers deeply and effectively, we ask about every detail, such as their impression of the brand, what content they typically read, whether they know we have an e-commerce store, whether they've bought from it, what they bought if they have, and why they haven't if they haven't, in a set of 50-plus questions. While the survey is very long, anyone willing to complete it clearly has a deep relationship with us, and is exactly the kind of respondent we most want to understand.
Even though the survey is long and fairly personal, we still receive a solid volume of responses. Beyond readers' own trust in us, SurveyCake's survey interface also makes people want to keep scrolling and answering without really noticing, which has helped us a lot.
"We place great importance on feedback from long-term readers, and use qualitative and quantitative surveys to understand them more deeply."
Q: How do you design and promote a survey on a specific topic?
We run several topic-specific content surveys throughout the year. Beyond partnering with other brands, Womany also has upcoming initiatives it wants to pursue, and before starting a given initiative, we run a dedicated survey to assess the direction it should take.
A topic-specific survey doesn't have nearly as many questions as our reader profile survey, usually around 20 to 30 questions to understand respondents' thoughts on that topic. This lets us interact with respondents around these topics and produce future content based on their feedback. After running a survey, we publish easy-to-read articles, image galleries, and infographics for the public, letting people know these topic surveys genuinely uncover meaningful insight.
For example, we ran a survey on financial independence to understand respondents' views on the topic, then analyzed and summarized the data collected through SurveyCake to write related articles and infographics to share with the public.
"We run topic-specific surveys on particular issues, producing easy-to-read articles and charts to share meaningful insight with the public."
Q: What costs has SurveyCake saved Womany?
Honestly, just the monthly fee alone already saves us a lot. SurveyCake's Chinese interface also lets colleagues who are new to the tool pick it up quickly, and the dashboard's advanced analysis features save us a lot of time on downstream data analysis.
Those two points alone save Womany a lot in fees and time. Another convenient point about SurveyCake is that it offers a dozen or so color themes, letting us pick the right color for different scenarios. This looks great and also helps us easily build a professional, attractive survey.
"SurveyCake effectively saves costs and time, letting us spend less money and use more time doing more meaningful work."
A Word for SurveyCake
Q: What is SurveyCake's most practical feature?
For Womany, skip logic, introductions, and Cross Tabulation are all features that help enormously. Skip logic lets us optimize the interactive response experience with readers, avoiding questions that don't apply to them. Inserting an introduction between questions gives respondents a moment to breathe and sets up context for the questions to come.
Cross Tabulation lets us freely choose question options to compare and analyze. In the past, we would have had to export to Excel separately and run a pivot table, but now, right in the SurveyCake dashboard, we can see which information deserves deeper exploration and which doesn't, saving a lot of time analyzing raw data.
"Skip logic and introductions give a friendlier response experience, and Cross Tabulation makes data analysis easier."
Q: What do you like most about SurveyCake?
I think it's more of an overall impression, but free unlimited responses really makes a huge difference, since every survey Womany runs collects responses in the thousands to make sure the statistical results carry real reference value. We want the content Womany publishes to be genuinely trustworthy.
The Chinese interface also matters a lot. SurveyCake's interface is clear and easy to understand, letting our team complete an entire survey step by step smoothly, noticeably shortening the time it takes to use. Cross Tabulation also saves us a lot of time we would otherwise spend on pivot analysis.
Tracking Topic Trends, Understanding Reader Feedback in Depth
Our thanks to Womany for taking the time to share their experience and candid feedback, helping us understand the platform's current strengths and weaknesses so we can deliver a better survey service. As a success story, it also shows peers how to use surveys for feedback collection and effectively raise response rates.
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