"A rare view residence. Miss it and it's gone." The pre-sale housing market has stayed hot recently, and for consumers looking to buy, this feels like a fiercely competitive moment. For real estate sales agencies, it's both a huge opportunity and a real challenge. In the process of promoting and selling properties, they often run into the following problems:
- Online advertising costs are high and results are poor
- Leads purchased from third-party platforms are hard to filter and low in accuracy
- Past customer lists sit with individual sales staff, making them hard to preserve and use over the long term
Facing these challenges, SurveyCake can help overcome the difficulty and bring more potential business opportunities. Next, we'll use the case of a leading real estate sales agency to show how SurveyCake broke through these problems.
Collecting Leads Effortlessly Through SurveyCake Survey Ads
A leading real estate agency used SurveyCake to run a pre-launch home-buying intent survey and warm up lead collection. But promoting through its own channels or third-party ad platforms risked exposing the project too early, so distributing the survey through SurveyCake became the ideal solution.
With its target audience defined, the agency wanted to focus on first-time buyers. Since the project was pre-sale and expected to take three to four years to complete, they needed to find prospective buyers planning to purchase in three years or later. Common methods like online ad placement and buying third-party leads were widespread but costly and imprecise. The agency decided to use SurveyCake's ad lead collection service to run a home-buying intent survey, understanding potential customers and collecting leads faster to provide data support for subsequent marketing and sales campaigns.
High-Precision Survey Filtering, Collecting High-Value First-Hand Data
The agency's survey content breaks down into four main parts: basic information, current living situation, home-buying intent, and feedback on project information. This precisely designed content covers multiple dimensions, making the resulting data more complete.
- Basic information: without relying on third-party data, the agency used the survey's own nature to filter its audience, asking gender, age, name, and most importantly contact information, directly grasping potential buyers' basic details.
- Current living situation: by asking about the current area of residence, living arrangement, and type of housing, this reveals respondents' basic living situation, and this data helps future marketing content be crafted more precisely.
- Home-buying intent: for the agency, the audience's buying intent and feedback on the project are the most direct and valuable data. By asking about their expected purchase timing, top priorities when buying, and the size and unit price they'd be willing to pay, the agency can gauge the likelihood of a purchase ahead of time and use it as a reference for future price adjustments.
- Feedback on project information: since formal sales couldn't begin before the building permit was issued, the agency used carefully crafted questions that revealed neither the project's name nor too much detail, while still successfully gauging audience interest in the project. For example, asking about different marketing angles let the team assess whether future copy should lead with "convenient transportation" or "a beautiful community setting." The survey also asked about respondents' preference for pre-sale floor and view options, such as a 30-story mountain-view high-rise or a 13-story dual-tower wide-frontage residence, and this information let the agency assess likely sales conditions ahead of time.
Key Data Insight Supports Downstream Sales Strategy
After building the survey, the agency used SurveyCake's ad lead collection service to gather about 2,000 leads within 30 days, obtaining valuable reference data and insight. The project was originally aimed mainly at young first-time buyers, but the survey results showed this group actually made up a lower share, with slightly older prospective buyers making up the majority instead. Future marketing strategy and content needed to be adjusted accordingly.
This survey also found that respondents generally believed the price per unit area in the project's location fell within a certain range, an important reference for the sales department's future pricing and sales approach. The survey data also showed that more than half of the target audience lived with family, and a fair share of respondents lived in apartments. This means future marketing content can emphasize the size suited to small families and the advantages of an elevator building. This information helps the agency communicate the project's strengths more precisely in ads and promotional materials, further improving marketing effectiveness.
In this project, the agency successfully applied SurveyCake's enterprise survey solution together with its ad lead collection service, ultimately gaining valuable data insight that supported future sales strategy and provided strong backing for downstream marketing campaigns. Surveys are not only an effective tool for understanding market demand, but also an important basis for precise marketing strategy and a powerful tool for lead collection.
SurveyCake's New Ad Lead Collection Service Raises Lead Collection Efficiency
Let SurveyCake's ad lead collection service promote your survey, giving it effective exposure and dramatically speeding up lead collection.
The SurveyCake Enterprise solution enables high-quality survey communication, collects feedback effectively under exceptional security protection, and supports the best decisions and revenue conversion, maximizing the combined power of enterprise survey communication.
To learn more about pricing and use cases, fill out the form and contact us today. Fill out the Enterprise trial form and a specialist will reach out to understand your organization's needs and ideas.
