With 37 years rooted in Taiwan, PANJIT International Inc., the country's largest rectifier component manufacturer, started as a small company in Gangshan, Kaohsiung, and has grown into a large group offering end-to-end services from chip design and wafer fabrication to packaging and testing and global marketing. Revenue has kept doubling, with the semiconductor division surpassing the ten-billion mark back in 2018. As it expands rapidly, PANJIT keeps pace with market trends and pursues new product development and innovation relentlessly, and it has spared no effort on digital transformation, adopting a wide range of digital tools that lighten employee workload while precisely raising efficiency.
PANJIT values customer opinions and has always held a customer-oriented philosophy, building 37 years of strong reputation. To achieve its goal of "empowered employees, satisfied customers," PANJIT adopted SurveyCake as an important communication tool. Its use can be found across R&D's client and partner needs surveys, internal and external satisfaction surveys, marketing's use at trade shows, and HR's campus recruitment.
Cross-Department Group Collaboration, Creating Remarkable Team Synergy
"It started with the marketing department, which wanted an easy-to-use survey that could effectively display our brand identity while exhibiting overseas, to build a good communication bridge with customers. We then discovered that many features were extremely practical, like skip logic, QR code generation, and group collaboration. Group collaboration in particular let different departments create and collaborate on surveys separately, and after that, every department began using it," shared Evelyn of PANJIT's HR and Administration Department, describing what led PANJIT to adopt SurveyCake. It wasn't just SurveyCake's support for customer communication and its human-centered interface, but also the remarkable team synergy and expanded collaboration space made possible by group collaboration.
Digitalizing Internal Surveys, Breaking Geographic Limits, Cutting Labor Costs by 60 to 70%
PANJIT originally chose SurveyCake for precise customer communication and to display its brand identity, but later discovered many scenarios where SurveyCake could serve internal communication just as well.
"About 60% of PANJIT's internal SurveyCake usage now comes from HR, making it the department with the highest usage by far. Using SurveyCake has been a huge boost to our key talent development, cutting labor costs by 60 to 70%," Evelyn shared about the results of bringing SurveyCake into internal surveys.
PANJIT's talent development program strengthens competencies and unlocks potential in promising employees, and this process inevitably requires building a bridge for effective, two-way communication and listening with staff. To give employees a private response environment and enough time to think, PANJIT runs learning needs surveys through SurveyCake. For HR, beyond the efficiency of sending surveys online, automatic return of responses and features like Statistics Charts and word clouds in the SurveyCake dashboard have accelerated how quickly HR can review feedback and effectively analyze the direction of talent development for the year ahead.
PANJIT's companies are also spread across Taiwan, and this wide geographic distribution posed a real challenge for collecting course and event feedback from employees. Adopting digital tools let HR break through geographic limits, with no more need to travel back and forth for interviews and data collection as before. Now, simply exporting and forwarding a survey link is enough, and data comes in automatically. Employees in different cities, even using different languages, can respond simultaneously, and results can be compiled and analyzed together. The end result of automating and digitalizing the workflow has been a genuine efficiency gain for everyone involved, along with lower labor costs and time spent.
Survey as Resume: Campus Recruitment with Half the Effort
How did PANJIT, rooted in Taiwan for nearly 40 years but never having attended a large campus recruitment event before, collect more resumes than expected in its very first year of doing so?
"In the past, PANJIT only attended small recruitment info sessions and collected resumes on paper. The biggest pain point was that students weren't very willing to fill them out, so collection results were never great," Evelyn summarized from past experience, drawing out an important insight. "So in our first year attending a large recruitment event, we took the approach of using the survey as the resume, collecting recruitment information through simple question types, and inviting students to send a full resume afterward if a match looked promising." Evelyn praised SurveyCake's simple, intuitive pages, believing that an attractive, intuitive online survey can effectively lower the barrier for students to respond.
On the results of digitalizing the recruitment process, beyond large campus recruitment events, even smaller campus info sessions, such as PANJIT's corporate recruitment info session at National Sun Yat-sen University, saw resume collection reach twice the previous year's volume when comparing paper resumes to online surveys across two years.
Evelyn also let us in on PANJIT's secret to success in campus recruitment: the three-minute rule. "When building a survey, we carefully check whether it can be completed within three minutes. If it's too long, students tend to lose interest in filling it out." With PANJIT's grasp of time efficiency, combined with an attractive, intuitive survey interface and an interactive game at the end, the company delivered an impressive, highly efficient result in its first year of campus recruitment.
Driving Digital Transformation, Successfully Winning Customers' Hearts
"PANJIT cares deeply about customer satisfaction, and whether it's interface design or ease of use, SurveyCake lets customers feel the dedication and care that PANJIT puts into every interaction. That's why every department is so willing to use it," Evelyn said, noting that PANJIT's philosophy of valuing customer opinion is reflected in its adoption of SurveyCake as a digital tool.
"In the past, we had to keep buying more filing cabinets just to store paperwork." For PANJIT, the biggest benefit of adopting SurveyCake as a digital transformation tool, beyond an intuitive, human-centered communication interface that earns customer trust, is that internal staff also get far more done with far less effort on data collection and storage. Handling and storing paper records used to be time-consuming, labor-intensive, and space-hogging, and pulling up records from previous years on short notice was a painful undertaking. With SurveyCake, whether it's a customer audit or an urgent data request, staff simply log into the SurveyCake dashboard to search with ease. It's convenient and fast, and SurveyCake ENTERPRISE also offers a bank-grade security server deployment option, creating a trustworthy storage environment. Employees can organize data effortlessly, and customers never have to worry about data privacy, winning over both employees and customers alike.
SurveyCake Continues to Help PANJIT Deepen Its "Customer-Oriented" Philosophy
PANJIT has worked diligently in Taiwan's semiconductor market for decades and will continue pursuing excellence and growth. Its 37-year secret to success comes not just from precise, decisive decision-making and a relentless pursuit of new product development and innovation, but at its core, from a customer-oriented philosophy that values communication, which is the main reason PANJIT has stood firm in a competitive market and created boundless value. Going forward, SurveyCake will continue serving as PANJIT's digital transformation partner, helping build efficient communication bridges across every part of the business.
The SurveyCake Enterprise survey system enables high-quality survey communication, collects feedback effectively under exceptional security protection, and supports the best decisions and revenue conversion, maximizing the combined power of enterprise survey communication.
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