How does momo Kids use surveys to create immersive interaction and successfully raise viewer stickiness and brand identification?
1. About momo Kids
momo Kids is Taiwan's leading children's channel, serving children aged 0 to 12 and their parents. Guided by the philosophy of "learning through play" and "multiple intelligences," it produces original, high-quality programming for children and families, offering a media platform that supports children's physical and mental development, knowledge, physical fitness, life education, and stronger parent-child relationships.
2. momo Kids' Goals and Challenges
"Television used to be one-way broadcasting. In the digital era, two-way interaction is essential," says momo Kids General Manager Cheng Wei-po. Facing sweeping changes in the media landscape, including cord-cutting and the rise of OTT platforms, momo Kids keeps deepening its brand position with target audiences and its technological potential, while expanding digital platforms and AI interactive content so that cross-screen experiences and user reach keep evolving.
圖說：MOMO 親子台總經理鄭偉柏與我們分享電視台如何應對數位傳型
In membership management and audience interaction strategy, momo Kids faced three major challenges. Challenge 1: With respondents spanning a wide age range, how do you build a friendly interface and strengthen brand recognition? Challenge 2: Personality quiz surveys are complex to design. How do you craft precise questions and create personalized interaction? Challenge 3: Program IP review processes are lengthy. How do you shorten workflows to interact with audiences in real time?
3. momo Kids x SurveyCake: Three Digital Interaction Solutions
This article shares how momo Kids works with SurveyCake to build immersive interactive experiences that successfully raise viewer stickiness and brand identification.
✦ 1. Family-Friendly Survey Design: A Friendly Response Interface That Raises Interactivity and Brand Recognition
For children's entertainment, a survey is more than a data collection tool. It is a bridge for deep interaction between brand and audience. SurveyCake not only meets momo Kids' requirements for security and brand consistency, but dramatically raises survey interactivity and engagement.
A family-friendly response interface: SurveyCake's rich text and image layout not only enlarges fonts, but lets trailers and promotional images be embedded directly in questions and options. Even preschool children who cannot yet read can take part, greatly advancing the goal of learning through play.
Building branded survey identity: Serving a large parent-child audience, momo Kids uses custom domains and brand identity features. In an era of rampant online fraud, this strengthens family users' trust in the brand and lets parent-child audiences interact with confidence.
✦ 2. Skip Logic and Scoring: Personalized Immersive Experiences That Deepen IP Connection
momo Kids makes full use of SurveyCake's skip logic to build customized interactive experiences for different event audiences. This improves the response experience for children and for grandparents in multi-generational households, while dramatically cutting the time spent organizing data afterward.
Skip logic in action: In personality quizzes, questions route to matching character profiles or scenario narratives based on the answer chosen, giving each viewer's choice a personalized payoff. This deepens the connection between viewers and program characters, and encourages children to understand and immerse themselves in the content.
Logic-based scoring: In trivia and competition events, participants earn points in real time as they answer. Combined with custom thank-you pages, they receive personalized results, raising game immersion and motivation while helping event information land accurately.
Take the Detective Conan film ticket giveaway: momo Kids designed a survey to gauge fan preferences across the series, revealing The Phantom of Baker Street as the most beloved installment. The data serves as a content feedback indicator and informs programming strategy, lifting overall viewing stickiness and buzz.
✦ 3. Simplifying IP Review: Fast Image Insertion So Interactive Surveys Launch on Time
momo Kids broadcasts many program IPs. Whenever a new show launches, giveaways and quizzes loaded with IP character images had to go through a 2 to 6 day image submission and review process before any public promotion.
Fast image embedding: Program staff simply paste links to officially released images, and the images display in the survey. Since no image editing is involved and every image traces back to the official IP site, surveys launch on schedule without the lengthy process, effectively shortening IP review.
4. Results: Deeper Audience Interaction and a Data-Empowered Program Marketing Strategy
圖說：MOMO 親子台總經理（左）、MOMO 親子台節目總監（右）分享
對於電視台導入 SurveyCake 後的使用心得
"SurveyCake gives us a survey design platform of exceptional flexibility and beauty, an enormous help in program marketing and audience interaction.": the momo Kids team
Since adopting SurveyCake, momo Kids has seen significant results in membership management. Higher survey participation: family-friendly interface design makes it easy for all ages to respond. Stronger IP character connection: skip logic and personalized interaction deepen the emotional bond between viewers and programs. Better production efficiency: the image-link feature slashes design and review time, accelerating event launches. Sharper audience insight: survey data reveals viewer preferences, empowering marketing strategy and IP management with data.
SurveyCake Turns Surveys into a Powerful Engine for Program Extension and Audience Management
momo Kids has found that segmented communication and diverse touchpoints are the keys to raising user interaction and stickiness. Going forward, with SurveyCake's rich text and image layout, skip logic and scoring, plus Enterprise services like brand identity customization, the channel will keep using surveys to build two-way connections with audiences and leave a lasting impression.
Experience SurveyCake ENTERPRISE and Build Customized Interactive Experiences Today
To learn more about survey applications in children's entertainment, or if you are interested in the SurveyCake ENTERPRISE plan, contact us. Fill out the Enterprise trial form and a specialist will reach out to understand your organization's needs and ideas.
