Using SurveyCake Audience Survey Distribution for Precise Research
*SurveyCake Audience is a survey distribution service from SurveyCake that helps you find the most precise audience to respond, effectively distributing surveys and collecting samples.
iloom is Korea's number one furniture group by market share, known for its refined design and superior quality, and it aims to become the ideal home furnishing brand in the minds of Taiwanese consumers. iloom values every user's needs, considering the user's perspective in every fine detail, from the angles, lines, and shapes of furniture design. This brand spirit carries through into marketing, where iloom seeks to understand consumers' real needs to build the most effective marketing strategy.
In the past, iloom relied on large market research firms for full-service market research, including survey design, data collection, and analysis, and a single project often took as long as three months. However, given the pace of market change and rising demand for real-time data, iloom sought a more agile solution to meet today's market challenges.
iloom x SurveyCake Audience
iloom decided to use the SurveyCake Audience survey distribution service to help it run regular small-scale market research, understanding consumer needs and developing marketing strategy more quickly. The main goal of this project was to understand married consumers' furniture brand preferences nationwide, to better analyze brand awareness and adjust marketing strategy in preparation for a new product launch in the second half of 2023. To achieve this, they needed to collect 500 valid samples within one week.
Survey Design Completed in Seven Days, Data Collected and Analyzed Within a Month
The speed and convenience of SurveyCake Audience was the biggest draw for iloom. In the past, large-scale market research required waiting a full quarter for results. But using SurveyCake Audience for this project, iloom obtained real-time data and completed analysis in under a month.
During the project, SurveyCake provided a survey health check, helping with survey design, ensuring smooth logic, adjusting question types, and recommending a multi-page booklet layout. All of this was completed smoothly within a week. iloom noted that the difference in logic before and after the changes was very noticeable, and it clearly improved both survey quality and the response experience.
iloom also considered that, given the relatively high price of furniture, a generally broadcast survey could easily collect samples of lower-than-expected quality, leading to skewed results. Through SurveyCake Audience's flexible sample selection, respondents could be filtered to better match the brand's audience profile, reducing the risk of invalid samples.
Research Results Helped Reposition the Brand and Shape Marketing Strategy
Successful global brands know how to position themselves in the market and evolve with the times, continually reassessing the brand to keep up with customer needs. The research iloom ran in this project helped it re-examine its own market position and provided valuable insight for shaping future marketing strategy. Going forward, iloom has a clearer sense of how to adjust the marketing angle for different products to hit the needs and pain points of its target audience.
Through SurveyCake's complete system and service, market research was completed conveniently and quickly, giving insight into current market conditions and supporting downstream marketing strategy planning.
iloom Taiwan Brand Marketing Department
SurveyCake Audience's New Distribution Service Raises the Validity of Collected Samples
Let SurveyCake Audience distribute your survey for you, giving it effective exposure and finding the right people to answer it, so your survey analysis is more precise.
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