How Does flyingV Achieve Highly Profitable Crowdfunding Campaigns? Smart Integration Lets Surveys Find Potential Backers
1. About flyingV
flyingV is one of Taiwan's earliest crowdfunding platforms, spanning small appliances, consumer electronics, and public and local causes, committed to turning innovative ideas and shared aspirations into reality. Beyond crowdfunding itself, flyingV offers end-to-end service before and after a campaign launches, covering media buying, marketing integration, and follow-on sales, helping campaigns land successfully.
2. flyingV's Goals and Challenges
Compared to consumers in Europe and the US, Taiwanese consumers have a relatively weaker grasp of crowdfunding as a concept, and are less willing to fill out crowdfunding surveys. Yet during the Pre Campaign phase, flyingV needs at least 2,000 crowdfunding surveys completed by potential backers, using their input to continuously refine marketing and product strategy, in order to ensure a campaign runs smoothly. Before using SurveyCake, flyingV faced the following challenges:
3. flyingV x SurveyCake: Three Solutions
This article shares how flyingV works with SurveyCake to quickly collect precise audience feedback and raise the success rate of crowdfunding campaigns.
✦ 1. A Survey Experience Built for the Chinese-Language Market: Dramatically Cutting Design and Collection Costs
For the crowdfunding industry, having a high-response survey during the Pre Campaign phase matters enormously. More than 90% of crowdfunding campaigns use a survey at this stage to gauge consumer preferences, letting the platform and the project creator deliver products and services that better fit market demand.
"What matters most is that 10% of respondents at this stage will go on to become backers," shared flyingV Project Director Anderson. This means the images, copy, and response experience in the crowdfunding survey have an enormous influence on how consumers perceive the project and whether they act on it.
After choosing SurveyCake, flyingV improved the experience for both respondents and survey designers, and dramatically cut the cost of designing and collecting surveys. Anderson pointed out: "Compared to survey tools built in Europe or the US, SurveyCake's UI and UX logic fits the Chinese-language market much better. It costs less to produce and is more convenient for consumers to fill out."
From the respondent's side, SurveyCake's introduction feature lets respondents clearly receive the product story the project creator wants to tell. SurveyCake's ability to embed video and images in questions and options satisfies respondents' need to picture the product's use case as they browse options. And a response interface tailored to Taiwanese users significantly raises the response rate, even cutting survey distribution cost by 10 to 30%.
From the survey designer's side, SurveyCake's intuitive interface allows surveys to be built quickly. Today, 80% of the surveys used across flyingV's crowdfunding campaigns are built on SurveyCake. In addition, SurveyCake's localized customer support and continuously updated help center mean users get a prompt response whenever they run into an issue, lowering the communication cost of building a survey.
✦ 2. Connecting FB CAPI for Ad Placement: Reaching Precise Audiences and Raising Response Rates
With a survey that clearly presents the crowdfunding project, the next questions are how to reach potential backers, how to get the right audience to fill it out, and how to collect responses quickly. These are essential skills for any crowdfunding project manager.
Based on flyingV's experience, most responses to crowdfunding surveys come from reaching potential consumers through Meta ads. SurveyCake Enterprise's custom survey domain feature helps crowdfunding project managers complete domain verification on Meta smoothly, helping surveys reach a more precise audience. Enabling Facebook Pixel and CAPI in the Meta dashboard at the same time lets a business fully capture consumer-survey interaction events from both the browser side and the server side, doubling ad effectiveness and letting the crowdfunding platform acquire potential backer leads faster and more precisely.
Additionally, once events are fully captured, more high-potential precise audiences can be built. In the crowdfunding survey use case, connecting the survey to Facebook CAPI allows a Retargeting audience built from these events to reach people again who opened the survey but never completed it, while a Lookalike audience is built based on the interests and behavior of people who already responded. Connecting CAPI therefore not only stably captures events and amplifies ad effectiveness, but also builds precise audiences, making it a powerful tool for crowdfunding companies to reach potential backers.
✦ 3. Real-Time Visual Charts: Instant Insight, Shared with One Click
A live crowdfunding campaign typically runs for about 60 days, but reaching launch requires planning, production, pre-warming, and review stages that take 2 to 4 months. At every stage, flyingV's role is to bring consumer preferences uncovered through survey insight into discussions with project creators about product and marketing strategy, helping the campaign land successfully.
With so many crowdfunding projects running at once, does sharing survey results with project creators mean handing over dashboard access every time? flyingV makes full use of SurveyCake's Share Charts feature, generating a bar chart or pie chart report link for a chosen survey result in one click. Project creators can open the link and see the visualized results directly, with no need to enter the survey dashboard at all. This saves flyingV, which juggles many projects at once, time on compiling data, and makes it easy to develop marketing strategy together with project creators.
4. Results: Precisely Matching Products with Consumers, Maximizing Crowdfunding Effectiveness
"SurveyCake is currently the most efficient, easiest-to-use survey tool with the best backend support for crowdfunding warm-up campaigns," Anderson shared with conviction. As an enterprise-grade survey tool, SurveyCake provides dedicated customer support and integrates with multiple platforms, helping businesses gain real-time insight into responses, and has become flyingV's most frequently used survey software.
Additionally, SurveyCake's custom survey domain not only benefits ad placement but also helps crowdfunding survey respondents quickly identify the source of a survey just from its URL, letting them fill out a crowdfunding survey with confidence in an era of rampant online fraud.
SurveyCake Meets the Enterprise-Grade Needs of Crowdfunding Businesses in Ad Placement and Business Data Insight
Facing an ever-changing crowdfunding market, flyingV will keep refining its collaboration process with project creators to build a crowdfunding service that is both highly integrated and professional. And with SurveyCake as a strong backbone, it will continue to offer a more real-time, human-centered data insight platform, helping crowdfunding companies dig deep into market demand and double the effectiveness of their campaigns.
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SurveyCake ENTERPRISE's Smart Integration Features Meet Diverse Scenarios
Beyond connecting to Facebook Pixel and CAPI to build high-potential ad audiences, the SurveyCake Enterprise survey system offers a smart survey experience built for Taiwanese users, diverse question types and applications, and real-time local customer support, letting crowdfunding companies get the greatest survey value for the least production cost.
To learn more about survey applications for crowdfunding projects, or if you are interested in the SurveyCake ENTERPRISE plan, contact us. Fill out the Enterprise trial form and a specialist will reach out to understand your organization's needs and ideas.
