SurveyCake E-Tickets x Let the Crazies Fly: A Bold Experiment in a New Marketing Model
SurveyCake E-Tickets is a new digital ticketing service from SurveyCake that smartly connects the survey system to digital tickets, creating an incentive for users to respond and solving the pain point of surveys nobody fills out.
"Helping people with a goal find resources, helping people with resources find a method, and helping people with a method save time."
Backer-Founder is Taiwan's first and Asia's largest crowdfunding consulting company, having helped more than 800 projects reach their goals in domestic and international crowdfunding markets since its founding. Within the crowdfunding industry chain, Backer-Founder offers project creators end-to-end consulting, including complete market research, marketing strategy, and social/PR management.
Crowdfunding in Taiwan is now in its 11th year, with total funds raised nationwide last year surging past NT$3.77 billion. Facing this continually hot crowdfunding market, Backer-Founder keeps innovating to find the best marketing solutions for project creators. This is the main reason Backer-Founder chose to use SurveyCake E-Tickets this time, hoping to combine surveys with a ticket-based reward mechanism to develop a marketing approach unlike anything used before.
With its simple, intuitive interface, rich variety of question types, and complete marketing analytics, SurveyCake has long been an essential tool for crowdfunding teams, and the number of crowdfunding surveys published on SurveyCake has surpassed 5,000 in recent years. This time, SurveyCake partnered with Let the Crazies Fly, an education-tech startup under Backer-Founder, to apply SurveyCake E-Tickets across 5 outstanding crowdfunding campaigns. Let's take a look at how it played out.
Watch the Video, Get LINE Points: Sparking Public Attention
This project aimed to raise awareness of and interest in the product by guiding the public to watch a campaign video and answer a quiz, ultimately converting that interest into a purchase.
First, Backer-Founder posted product introductions and "Take the survey, get LINE Points" information on social media and the crowdfunding site, driving consumers into the survey, which embedded the campaign video alongside a 3 to 5 question product-related quiz. Only respondents who passed the quiz saw fields for phone number and email, triggering LINE Points to be sent. Those who answered incorrectly and failed the quiz went straight to the thank-you page without any points.
Backer-Founder also noted that behind this seemingly simple approach, the team invested significant effort in designing and adjusting the survey's content and flow. For example, the embedded video was originally hosted on a website, but there was no way to require people to finish watching before answering. So the team switched to SurveyCake's multimedia upload question combined with a countdown timer, requiring respondents to stay on the video question for a set number of seconds before continuing, to ensure consumers actually watched the video before taking the quiz.
Using SurveyCake's Response Quality Controls to Maintain Data Quality
Because the LINE Points reward mechanism triggered after completing the survey could tempt consumers to respond repeatedly or share the tip with friends, some people who never watched the video could still claim the reward, or bad actors could claim it multiple times. To reduce this, Backer-Founder used several of SurveyCake's response quality controls in sequence, including duplicate browser and phone number detection, and a minimum time setting to filter out responses completed suspiciously fast. Responses that failed these conditions were automatically filtered out and placed in a quarantine area, separated from other responses, with the reason for quarantine noted, such as response time or duplicate submission.
Zero Paid Ads, All Through Social Spread: Response Rate Goes Up
How to raise the response rate is a common challenge for anyone building a survey, and this reward-based approach improved the response rate by more than double. In addition, with no paid advertising at all, the speed at which the news spread through social channels was remarkable, with 2,000 surveys sent out within the first hour of the project. At the same time, Backer-Founder shared that because the reward mechanism worked so well, controlling respondent quality became harder, so the team continually adjusted survey content and marketing approach. For example, using SurveyCake's response cap feature, the survey would close for a few days once 400 responses were reached before reopening, and randomizing question order to slow down coupon distribution and reduce invalid responses.
Finally, Backer-Founder recommends that anyone needing to automatically connect a survey to a ticketing system use SurveyCake E-Tickets, which saves the cost of finding a third-party integration vendor. SurveyCake's consultants also assist along the way with survey content and strategy, offering effective advice and solutions.
SurveyCake E-Tickets: A New Service, Now Live
SurveyCake is committed to seeing things from the customer's perspective, discovering needs and solving pain points. SurveyCake E-Tickets helps raise survey response rates and enables efficient post-survey marketing, bringing more diverse application possibilities to businesses.
To learn more about SurveyCake E-Tickets' pricing and use cases, fill out the form and contact us today.
